Offices in Ghana, Nigeria, Togo, Congo, Cameroon & Morocco
Local market knowledge & understanding
Triple expertise areas : Haircare, Skincare & fragances
Local sales representatives
Specialized in luxury & Professional beauty channels
Good network implementation
Wide coverage of the continent
Professional and reliable team
Strong financial capabilities
Presence in African markets
Expertise in Beauty business
Commercial Structure in Ghana, Nigeria, Togo, Congo, Cameroon & Morocco
With our own local teams in 6 different locations and partners in many other African countries, we are experts in distributing cosmetic brands serving directly to more than 2000 POS.
We help companies grow their brands in a region with complexities but with a rapidly growing middle class and increasing purchase power.
Cosmetic stores
Pharmacies
Perfumeries
Hair salons
Besides distribution, we expand our footprint in Africa with our own prestige cosmetic stores and hair salons under the name of Aurora, where brands displayed have superb exposure and brand awareness.
We reach all distribution channels, from modern trade to wholesale
Master distributor with wide coverage of the continent
Long and vast experience in sales distribution and brand development.
Local professional and reliable teams.
Financially strong
Morocco
Bureau n1, Plateforme n1, Lot n130, Oued Rmel, 90000 Tánger, Morocco
Nigeria
6 W Close, FirstAvenue, Festac Town, Lagos, Nigeria
Ghana
17 Dodi Link,Airport ResidentialAccra, Ghana
Togo
BP: 12868,Avenue de la Libération, 10, Lomé, Togo
Cameroon
Bastos – Yaounde, Cameroon
Congo
70 rue de la Musique Tambourinée, Coray Résidence Brazzaville,, Poto-poto
Alexis Morant
IBA Managing Director
More than 20 years experience in the beauty industry, he has been managing the International ivisions of several beauty brands. He has a wide expertise in professional and Prestige Channel, having launched many of them in African Continent.
Olusina Odeniyi
Sales Director
Born in Nigeria. Expert in business & channel development in the beauty industry. Having worked with L’Oreal in Sub-Sahara Africa for over 12 years, he helped develop and execute their brand strategies for the Group in African territories.
Celestino Alvarez-Neira
Partner in IBA Ghana
Born and raised in Paris, has spent 11 years in Nigeria and 9 years in Ghana as Managing Director in the fields of man power, logistics and trading. Now based in Ghana with his family since 2011 as entrepreneur, and is also Chairman of the European Chamber of Commerce in Ghana (EuroCham Ghana) and President of the French Chamber of Commerce.
Lawrencia Tagoe
Brand Manager
Graduated by Paris School of Management, Lawrencia has a vast experience in selling high end cosmetic brands in top retailers in West Africa.
Yasmin Botchway
Head of education
3 times award winner of UK Afro Hair Stylist of the year . Yasmin worked as head of stylist during many years in Top UK salons. She worked as Head of education in Loreal West Africa until 2021.
Julie Nyandze
Partner in IBA Cameroon
Doctor in Pharmacie and with certified diplomas in different international laboratories. Julie has a wide experirence in promoting and marketing brands in B2B channels.